Consumer Promotions
Consumer promotional campaigns delivered across multiple industries.
What we do
- Draw Promotions
- Instant Win Promotions
- Unique Code Promotions
- Share Promotions
- Digital Prize Delivery
- Gamification
RBU Digital designs and builds consumer promotions for brands and agencies across Australia and internationally. We handle the full build, from the landing page and entry mechanic through to prize delivery workflows, communications and reporting.
We work across a range of mechanics depending on what the campaign needs. Draw promotions, instant win, unique code validation, receipt upload, share-to-enter, digital prize delivery, gamification, redemption flows, loyalty and rewards programs, and integration with Vault prepaid Mastercard distribution. If there's a specific third party service or mechanic that needs to be part of the campaign, we can work with that too.
Every promotion is customised to the brand. Entry forms, landing pages, emails and prize flows are all built to match brand guidelines, and campaigns can run on a custom domain or sit directly inside the brand's own website. The goal is always a promotion that looks and feels intentional, not bolted on.
Creative concepts that go further
One of the things we hear most from new clients is that their previous promotions all looked the same. A logo, a form, a submit button, done. That works for some campaigns, and we deliver plenty of clean, straightforward promotions where that's the right approach. But for brands that want something more, we can take it further.
For Altos Tequila, we built a campaign called "The Mexican Wave" that combined online registration to claim a free in-venue margarita drink redemption. Staff validated claims in real time on their phones, and the system handled the fraud prevention automatically. Users could share the campaign with friends to amplify their entries and create a "Mexican wave" of registrations.
For Jameson's "Distilled Sounds" events, the entry form doubled as a digital ticket for on-premise events, with a built-in drink claim baked into the flow.
And for the Sydney Football Stadium re-opening, we ideated and built a custom game of chance for Domain's "Most Valuable Property in Sport" promotion, where users selected a 2x2 metre patch of grass where they predicted the first rugby league try would be scored.
We also offer a range of gamification mechanics for campaigns that want more engagement without a full custom build. Spin the wheel, scratch to reveal, pick a box, quizzes, trivia, polling, collection campaigns and vote-based promotions. These slot into the promotion flow alongside standard entry and instant win mechanics.
Industries
- Food & Beverage
- Information Media & Telecommunications
- Arts and Recreation Services
We've delivered promotions across food and beverage, media and telecommunications, arts and recreation, automotive and property.
A large portion of our work has been in the food and beverage space, but the mechanics and thinking transfer across industries. What changes is the creative approach, which we shape around the audience and the campaign objectives.
Brands we've worked with over the years include Pernod Ricard, Jameson, Absolut, Mumm, Glenlivet, Jacob's Creek, Stella Artois, Coca-Cola, Fanta, Domain, Campos and more.
Who we work with
- Brand Marketers & Managers
- Advertising & Creative Agencies
- Fulfilment Agencies
Some clients come to us directly through their marketing teams or brand managers with a brief and a timeline. Others come through advertising and creative agencies who need a technical partner to bring a promotional concept to life.
We're comfortable in both setups and we work the same way regardless of size. Whether it's a single campaign for a local brand or a rolling program for a multinational, we slot in as part of the team rather than a separate vendor.
We also work alongside fulfilment agencies and other partners involved in the promotion lifecycle. Access can be set up so that fulfilment teams, insurance partners, clients and other stakeholders can each see and manage the parts of the promotion relevant to them during the live period. That includes entry validation, approvals, exports for prize draws and reporting.
RBU’s level of expertise was a real game changer for us in terms of how we got around that shareability, and it showed in the results we had. The RBU team really gets it, they get how to adapt a program to suit our business needs. They’ve been incredible to work with.
Jennifer Wilmott
Senior Digital and Trade Advocacy manager
Pernod Ricard Australia
Lifetime promotion quick stats
Making your data work harder
A well-run promotion isn't just a one-off activation. It's a marketing tool that can keep working long after the winner is picked.
Promotions generate valuable customer data, but most brands aren't sure what to do with it once the campaign ends. We're able to build custom integrations that connect promotional data with CRMs, email platforms and other systems brands are already using, so entries and engagement data flow through automatically rather than sitting in a spreadsheet.
Security
Promotions capture personal information, and we treat that seriously from the start.
Entry data is captured securely, access to PII is restricted to authorised users only, and all personal data is deleted after the promotion wraps up. We also build in quality controls like SMS and email validation to filter entries, structured data capture, and controlled integrations with third party analytics and tracking platforms.
Enterprise
For larger brands running multiple or recurring promotions throughout the year, we offer a managed service that gives your team the ability to create, manage and report on campaigns directly.
Rather than briefing each promotion as a standalone project, your team gets access to the tools and templates to spin up new promotions quickly, collaborate with partners, and pull reporting without needing to come back to us for every change. It's built for marketing teams and agencies that want to move fast while keeping quality and consistency across every campaign.